Novo Shoes x ACAM Pacific: Luxury in Motion
Novo Shoes has taken glamour to new heights with its latest campaign, La Dolce Vita, captured at the iconic Melbourne Jet Base. More than just a showcase of shoes, the campaign is an ode to refined style, aspirational living, and the seamless blend of fashion with luxury travel. The backdrop? A gleaming Hawker 800XP private jet — the ultimate symbol of sophistication and freedom.
The Hawker 800XP: A Perfect Match for Luxury Fashion
Known for its sleek lines, spacious cabin, and timeless appeal, the Hawker 800XP was chosen to complement the high-fashion aesthetic of Novo’s campaign. The aircraft embodies the very essence of La Dolce Vita — living the sweet life. Just as Novo Shoes creates designs that empower wearers to step into any room with confidence, the Hawker 800XP offers its passengers an unmatched sense of style and exclusivity. Together, they created a visual narrative that elevated the brand beyond the runway.
As the Melbourne Jet Base bathed in golden light, the aircraft stood as more than just a prop. It symbolised the jet-set lifestyle that many aspire to: effortless journeys, global adventures, and moments where fashion and freedom unite.
Why Luxury Travel Resonates with Fashion
Fashion has always been about more than clothing; it’s about the stories, experiences, and emotions tied to each piece. By pairing the Hawker 800XP with Novo’s La Dolce Vita collection, the campaign positioned shoes as not just accessories but tickets to new experiences. The imagery spoke to modern audiences who dream of adventure without compromise — where every journey is as stylish as the destination.
Luxury travel has become an essential narrative in fashion marketing because it mirrors the aspirations of consumers. Just as people curate their wardrobes to express individuality, they also seek travel experiences that reflect status, taste, and elegance. The private jet setting allowed Novo to tap into this universal desire while highlighting the versatility of its designs.
Private Jet Charter for Brands and Beyond
The collaboration between Novo Shoes and the Hawker 800XP also highlighted a growing opportunity for brands. Private jet charter is no longer reserved solely for executives or celebrities; it’s increasingly accessible for creative campaigns, photoshoots, and product launches.
Jets like the Hawker 800XP are available through ACAM Pacific, making them a powerful tool for any brand wanting to elevate its image. A private jet setting immediately conveys prestige and exclusivity, ensuring content captures attention in a crowded digital landscape.
For companies, designers, or marketers seeking to replicate the magic of Novo’s La Dolce Vita, enquiries can be directed to charter@acampacific.com. With ACAM Pacific’s expertise in private jet charter, brands can access aircraft tailored to their vision — whether for still photography, film production, or immersive events.
The Sweet Life, Redefined
Novo Shoes’ La Dolce Vita campaign wasn’t just about shoes or jets; it was about creating a world. A world where luxury travel meets everyday elegance, where the Hawker 800XP becomes more than transport — it becomes a character in the story.
The message was clear: life is sweeter when you embrace style, confidence, and adventure. And whether through a new pair of heels or the experience of private jet charter, the journey should always be as remarkable as the destination.
